The M Agency

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The M Agency is an event company and booking agency for mainly electro music in Beijing and Shanghai.



The M Agency is an event company and booking agency with French and European backgrounds based in Beijing and Shanghai, found by Maxime Bureau and Nicolas Rougeot in 2010 it has become one of the biggest promoters for electronic music events in China.

Taken from their Website:

in their own words

The M agency is specialized in electronic music engagement, through musical event production, booking, the promotion of international & local music talent. The M agency is pushing forward the electronic music culture for an everyday growing audience in China.

OUR SPIRIT: The M Agency is a synergy of artistic and technical skills in the entertainment services. Strong feelings of unity and harmony govern what we do to catalyze fusions of music and live performance in compatible venues.

OUR GOAL: The M Agency's objective is to promote not only international and local artists in China but also independent labels. Stage and live performances are of top priority in our mission to redefine the way in which music is appreciated and consumed in China.

Promotion and Booking

The M is dedicated to bringing quality electronic musical events to client across China. We maintain relationships with a network of many venues in the following areas:

  • Small, Mid-Size, and Large Live Music Venues
  • Upscale Nightclubs & Lounges

Because of our large network, we are able to take advantage of our strong working relationships with agents, managers and regional promoter

Coordination and Productions

The M is a full-service event planning, coordinating and production company – offering a complete event production package while never compromising on quality. Because we understand quality, we are diligent in our efforts to produce the perfect event by overseeing every aspect.

We begin by meeting with you to obtain your expectations and goals. This serves as our constant guide in planning your event. Then, we will estimate and research all costs involved with your event and present you with a customized proposal and budget. After securing our services, we will negotiate the contracts for you to ensure all the best prices possible.


The M artists

  • Bite-Size Buddha (US · Funk, Soul & NU-Disco · Beijing)
  • Charp (France · Deep & TEC-House· Shanghai)
  • Donald Summer (Sweden · Deep & TEC-House· Beijing)
  • Liz (China · NU-DISCO & House · Beijing)
  • Saul Diaz (US · House & Nu-Disco· Beijing)
  • Sulumi (China · Electro / Live · Beijing)
  • The Horses (France · Deep & Tech House / Live· Shanghai)
  • The Pipesmokers (Italy · House · Beijing)
  • Tiger9Stein (UK · Nu-Disco, Indie-dance & Electro · Beijing)

booked artists

Boys Noize, Busy P, Paul Kalkbrenner, Bob Sinclar, Dimitri From Paris, Louie Vega, A-Trak, Felix Da Housecat, Loco Dice, Luciano, Vitalic, Housemeister, Paul Ritch, Djedjotronic, Anthony Collins, A Guy Called Gerald, Shonky, Nima Gorji, Kiki, Mr Flash, Congorock, Vicarious Bliss, Robert Hood, Phil Weeks, [...]

Further Information